💸 Why Lowering Your Prices Costs You More Than Just Money

"I'll lower my rates a bit to fill my schedule."

"I want to stay accessible, especially right now."

"I'd rather earn a little than nothing at all..."

These phrases often come from groomers who are tired, worried, or simply trying to keep their business afloat.

But behind this seemingly logical strategy lies a dangerous trap.

Lowering your prices might look like a smart move — but in truth, it’s a costly illusion. Because what you lose is much more than just a few euros.

💔 1. You reduce the perceived value of your work

In the client’s mind, a low price often means lower quality.

Even if you’re highly skilled and offer more than others, human psychology still says:

"If it’s cheaper, it must not be as good."

When you lower your rates, you're unconsciously saying:

"My work isn’t worth more than this."

And this perception sticks.

👎 2. You attract the wrong type of client

Clients who come for the price… will also leave for the price.

They don’t care about your expertise, your kindness, or your methods.

They’re only here because you’re cheaper than someone else.

And when another groomer undercuts you? They’ll leave without a second thought.

These clients are often:

• demanding,

• disloyal,

• disrespectful of your policies.

And worst of all, they don’t recommend you for the right reasons.

🌀 3. You create an unsustainable business model

Lower rates usually mean:

• more dogs per day,

• faster work,

• less time, lower quality, fewer breaks.

But you’re not a machine. And grooming is not fast food.

This pace leads to:

• lower quality,

• stress and mistakes,

• and in some cases, injury or complaints.

Eventually, you risk losing much more than a few euros.

😓 4. You put your mental health at risk

Working more for the same income — or even less.

Feeling obligated to accept every request.

Worrying constantly about profitability.

Never daring to say no.

That’s not freedom.

That’s not why you started your business.

This mindset burns you out.

It drains your passion, your confidence, and your joy.

🚫 5. You block your own growth

And when you finally try to raise your prices?

These clients won’t understand.Because you never sold them on your value. You sold them a bargain.

Changing your client base later is possible, but it takes time and effort.

It’s far better to build a solid foundation now with clients who truly value your work.

🎯 In short: Lower prices = saying no to your future

Pricing isn’t just a financial decision — it’s a statement of self-worth.It’s about respecting your time, skills, and well-being.

You don’t need to undercharge to prove your worth.

You don’t have to apologize for wanting a decent income.

And you certainly don’t need to sacrifice yourself just to fill your schedule.

💬 What about you?

Have you ever felt like you were underpricing yourself?

Or have you stood your ground, charged what you’re worth, and finally felt in alignment?

Share your experience with the Groomer Connexion community 💬

👇You're not alone.